Performance Marketing Executive

Company: Career Launcher Ahmedabad
Job Title: Performance Marketing Executive
Location: Ahmedabad, Gujarat
Employment Type: Full-Time
Work Mode: On-site
Department: Digital Marketing & Business Development

About Career Launcher

Career Launcher is a leading education and test preparation organization dedicated to helping students achieve their academic and professional goals. We provide coaching and guidance for competitive entrance examinations, including CAT, XAT, CLAT, AILET, IPMAT, BBA, and other management and law entrance exams.

We are looking for a skilled, analytical, and result-oriented Performance Marketing Executive to join our Ahmedabad team. The ideal candidate should have practical, hands-on experience in managing Meta Ads campaigns independently and should be capable of generating quality leads, optimizing advertising budgets, and contributing to student enrollment growth.

Role Overview

The Performance Marketing Executive will be responsible for planning, executing, monitoring, and optimizing digital advertising campaigns, primarily through Facebook Ads and Instagram Ads. The role requires an individual who understands the complete performance marketing cycle, from campaign planning and audience targeting to lead generation, performance analysis, and conversion tracking.

The candidate will work closely with the management, creative team, and admission counselling team to ensure that marketing campaigns generate relevant enquiries and deliver measurable business results.

Key Responsibilities1. Meta Ads Campaign Management

- Independently plan, create, launch, and manage advertising campaigns through Meta Ads Manager.
- Run Facebook and Instagram advertising campaigns for various educational programs offered by Career Launcher Ahmedabad.
- Develop campaign strategies based on program objectives, target audiences, budgets, and enrollment goals.
- Manage lead generation, traffic, engagement, remarketing, and conversion campaigns as required.
- Regularly monitor campaign performance and make necessary adjustments to improve results.

2. Lead Generation and Audience Targeting

- Generate quality leads for CAT, CLAT, IPMAT, BBA, and other entrance examination preparation programs.
- Identify and segment target audiences based on age, location, interests, educational background, and relevant behaviours.
- Develop retargeting campaigns for people who have interacted with advertisements, social media pages, or other marketing assets.
- Build and test custom audiences and lookalike audiences wherever appropriate.
- Focus on improving lead quality and reducing irrelevant or duplicate enquiries.

3. Budget Management and Campaign Optimization

- Plan and manage advertising budgets efficiently across different courses and campaigns.
- Monitor cost per lead (CPL), cost per click (CPC), click-through rate (CTR), conversion rate, and return on ad spend (ROAS), wherever applicable.
- Conduct A/B testing of creatives, headlines, ad copies, audience segments, and campaign formats.




- Identify underperforming campaigns and take corrective action to improve efficiency.
- Optimize campaign spending to achieve better lead volume, lead quality, and cost efficiency.

4. Ad Creatives and Marketing Coordination

- Coordinate with the graphic design and content teams to develop effective advertising creatives, videos, reels, headlines, and ad copies.
- Suggest creative concepts, promotional offers, and campaign messaging based on student requirements and market trends.
- Test multiple creative variations to identify the best-performing advertisements.
- Ensure advertisements communicate course benefits, batch details, scholarship offers, and calls to action clearly and accurately.
- Maintain consistency with Career Launcher Ahmedabad's branding and marketing objectives.

5. Performance Tracking and Reporting

- Track campaign performance on a daily and weekly basis.
- Prepare reports covering campaign expenditure, leads generated, cost per lead, engagement, conversions, and other relevant metrics.
- Analyze campaign data to identify trends, opportunities, and areas for improvement.
- Maintain accurate records of campaign budgets and performance.
- Present actionable insights and recommendations to management for future campaigns.

6. Lead Tracking and Admission Support

- Coordinate with the admission counselling team to understand the quality and conversion status of generated leads.
- Track leads from initial enquiry through counselling, follow-up, and enrollment wherever the required data is available.
- Identify gaps between lead generation and admission conversion.
- Work with the team to improve campaign targeting based on feedback from counsellors.
- Help establish a performance-driven marketing process focused on meaningful enquiries and actual admissions.

7. Digital Marketing and Growth Initiatives

- Stay updated with Meta advertising policies, platform changes, new campaign features, and performance marketing trends.
- Research competitor advertising strategies and relevant education-sector marketing practices.
- Identify opportunities to improve campaign performance through better targeting, creative testing, landing pages, and lead capture processes.
- Explore additional digital marketing channels where relevant to the organization's objectives.
- Take ownership of assigned performance marketing activities and ensure timely execution.

Required Skills and Qualifications

- Hands-on experience in managing Facebook and Instagram advertising campaigns through Meta Ads Manager.
- Practical knowledge of lead generation and paid digital advertising.
- Understanding of audience targeting, retargeting, campaign structuring, and budget allocation.
- Knowledge of key advertising metrics such as CPL, CPC,



CTR, conversion rate, and ROAS.
- Ability to interpret campaign data and make data-driven decisions.
- Familiarity with advertising creatives, ad copy testing, and campaign optimization.
- Good analytical, communication, coordination, and problem-solving skills.
- Ability to manage multiple campaigns and meet deadlines.
- Working knowledge of Excel or Google Sheets for reporting and performance tracking.

Preferred Qualifications

- Previous experience in education, coaching, edtech, training, or other lead-generation businesses.
- Familiarity with Google Analytics, Google Ads, Meta Pixel, Conversions API, and conversion tracking.
- Experience with CRM systems, lead management tools, and landing page optimization.
- A portfolio or case studies demonstrating previous campaign performance and lead generation results.

Key Performance Indicators (KPIs)

Performance will be evaluated based on relevant business and campaign outcomes, including:

- Quality and volume of leads generated.
- Cost per lead and efficient utilization of advertising budgets.
- Campaign performance and optimization improvements.
- Lead-to-counselling and lead-to-enrollment conversion trends.
- Timely campaign execution and accurate reporting.
- Ability to identify and implement strategies that improve marketing effectiveness.

Targets will be aligned with campaign budgets, course requirements, and business objectives.

Ideal Candidate Profile

The ideal candidate is proactive, analytical, detail-oriented, and comfortable taking independent ownership of paid advertising campaigns. The candidate should understand that successful performance marketing involves more than generating enquiries—it requires continuous testing, data analysis, lead-quality assessment, and collaboration with the admissions team.

We are looking for someone who can take responsibility for campaign execution, identify opportunities for improvement, and contribute to the growth of Career Launcher Ahmedabad.

Why Join Career Launcher Ahmedabad?

- Opportunity to work with an established education and test-preparation brand.
- Direct involvement in marketing strategy and student acquisition.
- Chance to take ownership of campaigns and demonstrate measurable results.
- Collaborative working environment with the management, creative, and admissions teams.
- Scope to develop expertise in performance marketing within the education sector.

How to Apply

Interested candidates can apply through LinkedIn or share their updated resume.

Candidates are encouraged to include details of their previous Meta Ads campaigns, industries served, approximate budgets managed, cost per lead achieved, and measurable campaign outcomes.

Location: Career Launcher Ahmedabad, Gujarat
Position: Performance Marketing Executive
Employment Type: Full-Time, On-site

We look forward to connecting with professionals who are passionate about digital advertising, lead generation, and measurable business growth.

Pay: ₹9,900.00 - ₹34,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (Ahmedabad)
🏢 Career Launcher
📍 Ahmedabad