About the Role

- We are looking for a motivated and creative Digital Marketing Executive to support our digital marketing activities, manage social media platforms, execute online advertising campaigns, and contribute to our digital growth.
- The ideal candidate should have a basic understanding of digital marketing, an interest in online advertising, and a willingness to learn, experiment, and improve campaign performance.

Key Responsibilities

- Paid Advertising Assist in setting up, managing, and monitoring advertising campaigns on Google Ads and Meta Ads (Facebook and Instagram).
- Campaign Execution Plan and execute digital marketing campaigns across relevant online platforms to support brand awareness, lead generation, and business growth.
- Social Media Management Manage company social media accounts, including Instagram, Facebook, and LinkedIn, ensuring regular posting and audience engagement.
- Content Planning Develop content ideas, prepare social media content calendars, and coordinate with the design team for creatives, videos, and promotional materials.
- Lead Generation Support digital marketing activities focused on generating relevant leads for the company's courses and services.
- Performance Monitoring Track campaign performance, monitor key metrics such as leads, cost per lead, reach, and engagement, and prepare regular performance reports.
- SEO Support Assist with basic on-page SEO, keyword research, website content optimisation,



and other activities to improve online visibility.
- Competitor Analysis Research competitor campaigns, industry trends, audience behaviour, and new digital marketing opportunities.
- Continuous Improvement Identify areas for improvement and implement changes based on campaign results, audience response, and marketing objectives.

Requirements

- Basic knowledge of digital marketing concepts and online advertising.
- Familiarity with Google Ads, Meta Ads Manager, and social media platforms is preferred.
- Understanding of social media marketing, content planning, and lead generation.
- Basic knowledge of Excel or Google Sheets for tracking and reporting.
- Valuable communication, analytical thinking, and organisational skills.
- Willingness to learn new tools, stay updated with digital marketing trends, and take ownership of assigned tasks.
- Freshers with relevant training or certification in digital marketing are encouraged to apply.
- Practical knowledge or project experience will be an added advantage.

What We Offer

- An opportunity to gain hands-on experience in digital marketing.
- Exposure to paid advertising, lead generation, social media management, and campaign optimisation.
- A learning-oriented work environment with opportunities to develop practical marketing skills.
- Opportunities to take on greater responsibilities based on performance.

Work Location: In person

📌 Jr. Digital Marketing Executive (Palakkad)
🏢 TECHOLAS TECHNOLOGIES LLP PALAKKAD
📍 Palakkad