Job Description – BDR, Webinar Events & Salesforce Marketing Cloud
About Us
Brite Systems Inc. is a U.S.-based, AI-led digital transformation company and a Top 1% Salesforce Summit Partner. Since 2006, we have helped government and nonprofit organizations modernize their technology, improve operations, and deliver better outcomes for the communities they serve. Headquartered in Indianapolis with a Global Delivery Hub in Chennai, Brite brings together expertise across Salesforce, AWS, Mule Soft, AI, and our proprietary Enlite Accelerator to solve complex challenges and create meaningful impact. At Brite, you’ll be part of a cooperative, people-first team where innovation, continuous learning, and meaningful work come together. We’re proud to be recognized among Indiana’s fastest-growing companies, named to the Inc. 5000 list of America’s fastest-growing private companies, and recognized as a Great Place to Work in Indiana for seven years. Join Brite to build innovative technology, grow your career, and make a difference.
Job Location – Hybrid
Location: Chennai (Preferred) or Bangalore (Candidates must be willing to work from or visit the Chennai office as and when required by business needs.) Role Summary

We are hiring a BDR with 2 years of outbound experience who owns the full funnel for US public sector and nonprofit accounts, from first outreach and webinar registration through to qualified opportunity. The role combines outbound prospecting, webinar planning and execution, content development and Salesforce CRM and Marketing Cloud campaign management, with a clear focus on pipeline growth, revenue conversion and marketing ROI. Webinars may be co-hosted with partners or run solely by Brite.

Key Responsibilities
1. Outbound Pipeline Generation

• Conduct outbound outreach by email,



Linked In and phone to US-based prospects to start and develop business conversations.

• Build and qualify target lists using Zoom Info, Cause IQ and similar tools.
• Engage senior stakeholders, understand their challenges, and move qualified prospects into the sales pipeline.

2. Webinars & Online Events

• Plan and run webinars and virtual events on Zoom, Microsoft Teams and similar platforms, including speaker coordination, agenda and run-of-show.

• Manage invitations, registrations, reminders, attendance tracking and post-event follow-up.
• Convert registrants and attendees into qualified leads and opportunities.

3. Content Development

• Write webinar invitations, landing page copy, speaker talking points, follow-up emails and sales-ready event summaries.

• Turn customer stories and SME input into short-form content for outreach, presentations and proposals.
• Coordinate with the designer and US teams on promotional assets and approvals.

4. Salesforce CRM: Funnel & Pipeline Management

• Own the full funnel in Salesforce CRM: lead, MQL, SQL, opportunity and close, with accurate records at every stage.

• Track conversion rates, pipeline value and follow-up cadences so that every stage has a clear owner and next step.

• Attribute leads and revenue to campaigns and webinars, so that marketing ROI can be measured and improved.

5. Salesforce Marketing Cloud: Email Execution

• Build, schedule, send and QC event and nurture email campaigns,



including audience segmentation and test sends.

• Monitor campaign performance and adjust segments, timing and messaging to improve engagement and conversion.

6. Reporting & ROI

• Report on pipeline generated, webinar registrations, attendance, conversions and revenue to leadership.

• Recommend changes to campaigns and outreach based on the data.

7. Collaboration & Process

• Work with Sales, Presales, Marketing and Technical teams to capture requirements and support proposals and solution presentations.

• Create and maintain SOPs for outreach, webinar execution, CRM hygiene and Marketing Cloud workflows.
• Use Claude or similar AI tools for research, drafting and analysis.

Mandatory Skills & Experience

• 2 years of experience in BDR, SDR, outbound sales or lead generation for B2B or technology services.
• Hands-on outbound prospecting by email, Linked In and phone.
• Hands-on experience planning and running webinars or virtual events (speakers, invitations, registrations, Zoom or Teams).
• Content development experience: writing event promotion, email copy and sales-supporting content.
• Working knowledge of Salesforce CRM for managing leads, opportunities and the full sales funnel.
• Hands-on experience with Salesforce Marketing Cloud for email campaign execution (sends, segmentation, QC).
• Strong written and verbal communication for senior stakeholder conversations.

Must-Have Skills

• Very strong written and spoken communication skills, with the ability to present clearly and persuasively to senior stakeholders.

• Strong team-playing and collaboration skills, including cross-cultural collaboration with US and India-based teams.

• Stakeholder management skills, including managing

📌 Demand Generation Specialist - Salesforce Marketing Cloud (India)
🏢 Brite Systems
📍 India