1. Brand and narrative leadership: Define PHI's brand positioning, messaging architecture and relationship-led narrative across customer, distributor, partner and employee touchpoints.
2. Integrated marketing and growth: Build full-funnel campaigns across paid, owned, earned and partner channels to drive awareness, consideration, acquisition and engagement.
3. AI-led marketing capability: Leverage AIO, GEO, LLM-led discovery, conversational search and AI-driven personalisation to improve discoverability, relevance and performance.
4. Content strategy and ecosystem development: Build a scalable content engine across web, app, social, CRM, WhatsApp, chatbots, voice and other conversational interfaces.
5. Customer acquisition and lifecycle marketing: Use segmentation, propensity modelling, analytics and AI tools to design personalised campaigns for chase communication, engagement, servicing, cross-sell / up-sell across whatsapp, email, sms.
6. PR,



corporate communications and reputation: Shape trust-led narratives across media, digital, social and AI-mediated information ecosystems, with solid crisis readiness and issue management.
7.

8. Events, sponsorships and branded content: Design experience-led events, strategic sponsorships, partnerships and branded content properties that build cultural relevance, trust and engagement.
9. Digital experience (UI/UX) and platform integration: Ensure consistent, personalised storytelling across digital platforms, customer journeys, martech systems and AI powered interfaces.
10. Data, insights and measurement: Define success metrics across brand lift, reach, engagement, conversion, lead generation, ROI and reputation indicators.

📌 Brand & Marketing, Lead (Mumbai)
🏢 Seven N Half Private
📍 Mumbai