About us
Launched in 2017, WeWork India is one of India’s leading premium flexible workspace operators - GPTW certified (Nov 2024 – Nov 2025, Dec 2025 – Dec 2026). WeWork India has been the largest operator by total revenue for the past three fiscal years. Since its inception, WeWork India has expanded across 8 cities in Chennai, New Delhi, Gurugram, Noida, Mumbai, Bengaluru, Pune, and Hyderabad, with 76 operational centres spanning 8.2 million square feet (as of December 2025). WeWork India has played a significant role in the growth of the flexible workspace sector and contributed to the evolution of its products and services, providing customized and curated solutions for various office space needs.

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About the role
The Brand Director is responsible for defining, building, and safeguarding the WeWork India and Rivet (Design and Build brand under WeWork India umbrella) across all markets, member touchpoints, and communication channels. This role owns brand strategy, identity, positioning, and voice,



ensuring consistency and distinctiveness across a quick-growing flexible workspace portfolio. Reporting to the CMO, the Brand Director translates the company's business strategy into a compelling brand narrative that strengthens member acquisition, loyalty, and WeWork India's position as the leading flexible workspace provider in the country.
Roles and responsibilities
Brand Strategy & Positioning
• Own and evolve WeWork India's brand strategy, architecture, and positioning in alignment with global brand guidelines and local market context.

• Translate business and growth objectives into a transparent, differentiated brand narrative for enterprise, SME, and individual member segments.

• Conduct and act on brand health tracking, competitive benchmarking, and market/consumer research to guide brand decisions.

• Define and evolve brand guidelines, tone of voice, and visual identity standards, ensuring alignment with WeWork's globa

📌 Director, Brand and Creative (Bengaluru)
🏢 WeWork India
📍 Bengaluru