Job Description Summary
The AIDE Opportunity, Performance and Measurement team enables I&A;, Commercial, and Field organizations to improve decision-making through high-quality data, deep functional expertise, advanced analytics, and actionable insights that drive growth and performance across the portfolio. Working closely with the East Hanover COE and Decision Intelligence teams, the group brings analytical rigor and business insight to support smarter, data-driven decisions.

The Director, CPM DI will lead the Hyderabad-based integrated POD model across brands and therapeutic areas, delivering insights that answer two critical questions: how the business is performing and why, and which customers, patients, providers, physicians, and health plans should be engaged and how. This role requires strong healthcare customer understanding, the ability to integrate analytics into a explicit business narrative, and close collaboration with AIDE capability and functional teams to deliver integrated commercial insights and recommendations.

Job Description
Director, Customer ,



Patient and Market Decision Intelligence
Location – Hyderabad #LI Hybrid

Major Accountabilities
• Patient journey and pool prioritization: Lead creation of detailed patient journey mapping to identify key steps leading to diagnosis and treatment, leakage points and touchpoints, and lead patient pool prioritization at distinct points in the journey to drive growth.

• Patient, HCP, and provider segmentation: Assess unique features of patient and provider cohorts using secondary data (behavioral, attitudinal, clinical, level of access control and system complexity) and capabilities to inform personalized marketing and engagement strategies.

• Engagement drivers: Deliver insights on factors that influence prescribing patterns, roadblocks and drop-off points, and partner with internal stakeholders to refine engagement strategies.

• Influence mapping: Lead KOL identification through HCP influence, peer netw

📌 Director, Customer, Patient and Market Decision Intelligence (Hyderabad)
🏢 Novartis
📍 Hyderabad