Job Description

About The Role

We are looking for a Creative Strategist dedicated to our You Tube channels. You are the creative brain who determines what we actually build before a single camera rolls. Your job is to take complex financial topics, market trends, and platform data, then turn them into high-performing video concepts, hooks, and content formats. You operate with a channel specialist mindset, understanding You Tube packaging, audience retention mechanics, and narrative pacing better than anyone else.

Focus Area 1: Format Development & Strategy

- Topic Selection: Research trending financial conversations, platform algorithms, and audience demand to select high-potential video angles.

- Format Ownership: Design and test distinct video formats, determining whether a subject works best as a deep-dive breakdown, a story-driven narrative, or a visual experiment.

- Hook & Packaging Strategy: Define the title, thumbnail concept, and first 30 seconds of every video before writing begins, ensuring high click-through rates and early retention.

- Feedback Loops: Analyze video retention graphs and engagement metrics alongside performance data to double down on winning concepts and drop what fails.

Focus Area 2: Narrative & Concept Frameworks





- Concept Outlining: Write core narrative structures, detailed concept briefs, and key story beats for scriptwriters and production teams.

- Platform Logic: Apply platform psychology to every video structure, ensuring complex financial topics remain clear, engaging, and simple for the viewer.

- Speed to Execution: Identify breaking financial trends and translate them into ready-to-produce video concepts within hours.

Qualifications

Additional Information

Phone Pe Full Time Employee Perks (Not applicable for Intern or Contract Roles)

Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Perks - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

📌 Manager - Branded Content & Education (India)
🏢 Phonepe
📍 India