This role keeps Integrated Marketing's engine running so the rest of the team can spend their time on strategy, not upkeep. Based in India, it picks up the recurring, well-defined execution work, building and maintaining campaign-impact dashboards, analyzing data to signal chance and insight, keeping the integrated marketing calendar current, and streamlining the content approval process. This isn't a role that manages people or sets direction, it helps make the team more effective.

Core Responsibilities:

• Content Enablement Pipeline (35%) - Manage and optimize the content curation workflow so it stays aligned with merchandising strategy and priorities, addressing existing lead-time bottlenecks in the review/approval process. Surface timely, high-quality content and trend opportunities to support curation and merchandising decisions.
• Dashboards & Cross-Functional Analysis (25%) - Maintain dashboards tracking cross-functional impact of integrated campaigns and content performance; surface insights and next-step recommendations for scaling what’s working.



Support KPI reporting and analysis of engagement, conversion, and content trends.
• Integrated Marketing Calendar Ownership (20%) - Own and maintain the integrated marketing calendar; proactively communicate updates to cross-functional partners, incorporating relevant seasonal, cultural, and content opportunities.
• Team Capacity Support (15%) - Take on recurring, well-scoped tasks (data pulls, report formatting, documentation, calendar upkeep) independently, without requiring live oversight, to increase overall team bandwidth for strategic work.
• Content Discoverability Support (5%) - Support efforts to improve content discoverability through keyword, tag, and listing-metadata optimization, using performance and search insights to identify opportunities to improve relevance.

• 2+ years in marketing coordination, marketing analytics, or marketing operations
• Proficiency with dashboarding/reporting tools

📌 Integrated Marketing Coordinator (Gurugram)
🏢 Articore Group
📍 Gurugram