Job ID:42105

Campaigns Manager - Advisory Marketing

Lloyd’s Register

Location: Mumbai, India

What we’re looking for

We’re looking for an experienced, commercially minded B2B marketer who can turn strategic priorities and complex services into clear, customer-focused go-to-market campaigns. Comfortable working across teams and managing multiple workstreams, you will combine solid planning and delivery skills with the ability to question constructively, keep stakeholders aligned and maintain momentum from campaign development through to performance reporting.

What we offer you

The prospect to work for an organization that has a clear sense of purpose, is values-based and helps colleagues to develop professionally and personally through our range of people development programmes.

A full-time permanent role

The role

• Define the campaign scope (could include campaigns such as existing service promotions or new service launches etc).

• Create a campaign plan with clear, measurable KPIs.

• Execute a competitor analysis.





• Execute customer needs analysis and identify and define the IPCs for the campaign (need, segment, job role etc)

• Write service value propositions using the Advisory messing matrix to create a compelling offering that answers the customer needs.

• Co-ordinate the creation of case studies for the services to promote client engagement, proof points and demonstrate client value.

• Enhance or develop the web presence for the service with links to other relevant services where needed.

• Write content for, and co-ordinate the design of print & digital campaign assets (brochures/leaflets, digital ads/banners, emails video etc) as required by campaign plan.

• Work with the Strategic Content team to link campaign to existing campaigns when needed (e.g. FFT/GMT/DMI etc).

• Work with the External Content team to develop Thought Leadership pieces (Horizons, trade interviews etc) for the Advisory Services if required.

• Work with our agencies t

📌 Campaigns Manager (Navi Mumbai)
🏢 Lloyds Register
📍 Navi Mumbai