1. Marketing Strategy & Planning

• Develop and execute comprehensive marketing strategies aligned with business objectives.

• Plan monthly and quarterly marketing campaigns and initiatives.

• Identify current marketing channels and opportunities for business growth.

• Prepare and manage marketing budgets and track ROI.

2. Digital Marketing & Paid Advertising

• Plan, execute, and optimize Google Ads and Meta Ads (Facebook & Instagram) campaigns.

• Manage campaign objectives, audience targeting, keyword research, ad creatives, budgets, bidding, and optimization.

• Monitor CPL, CTR, CPC, conversions, ROAS, and overall campaign performance.

• Develop lead-generation campaigns focused on acquiring qualified business leads.

• Conduct A/B testing of ad creatives, copy, audiences, and landing pages.

• Track and analyze campaign performance and make data-driven improvements.

• Manage remarketing and retargeting campaigns.

• Coordinate with designers and content teams to develop high-performing ad creatives.

3. SEO & Website Marketing





• Develop and implement basic SEO strategies to improve organic visibility.

• Coordinate website content, landing pages, and marketing updates.

• Monitor website traffic, leads, and conversion performance.

• Work with SEO agencies or external specialists when required.

4. Social Media & Content

• Develop and execute the company's social media strategy.

• Manage platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.

• Prepare and maintain a monthly content calendar.

• Coordinate with designers, photographers, demographers, and content creators.

• Ensure consistent and professional brand communication across platforms.

• Track engagement, reach, followers, leads, and other relevant metrics.

5. Branding & Brand Management

• Develop campaigns to strengthen the company's brand positioning and visibility.

• Maintain consistency in brand identity, communication, and visual presentation.

• Manage

📌 Marketing Manager (India)
🏢 Arcedior International Pvt. Lt
📍 India