Job Description:
Must-Have Skills
Salesforce Data Cloud Expertise
• Hands-on experience with Salesforce Data Cloud implementation and administration.
• Robust knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets
• AI-driven segmentation, propensity modeling, and Next Best Action use cases.
• Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.
• Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.

Data & Technical Skills
• Strong SQL proficiency.
• Understanding of customer data architecture and Customer 360 concepts.
• Experience with APIs, ETL processes, and data integrations.
• Data validation, troubleshooting, and governance experience.
• Familiarity with Tableau, Power BI, or similar analytics tools will be an additional advantage.

Marketing & CX Understanding
• Knowledge of customer journeys,



lifecycle marketing, and personalization.
• Knowledge and experience supporting omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media.

Good-to-Have Skills
• Integration with Google Ads, Meta, DV360, and other activation platforms.
• Experience with data lake and data warehouse.
• Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms.
• Familiarity with MC Next set-up.

Preferred Certifications
• Salesforce Certified Data Cloud Consultant
• Salesforce Marketing Cloud Consultant
• Salesforce AI Associate

Ideal Candidate: A expert who can independently build identity resolution frameworks, create actionable audiences, and activate customer data to drive personalization and business outcomes.

Location:
India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent

📌 SF Data Cloud consultant (Pune)
🏢 dentsu
📍 Pune