15 Oct
|
MetaMorph
|
India
Chief Marketing Officer – Social-First Brand & APAC Growth
Experience: 15+ years
Industry: Luxury / Premium Consumer / D2C / Lifestyle / Consumer Technology
About the Role
We are looking for a Chief Marketing Officer to lead the next phase of brand building and market expansion for a high-growth, premium consumer technology brand with robust global ambitions.
The role will focus on building a distinctive, culturally relevant and globally recognised brand through social-first marketing, digital storytelling, creator ecosystems, community building and high-impact content. The mandate is to strengthen the brand's presence across social media platforms, build deeper consumer connections, and establish a compelling brand identity across India and APAC.
The ideal candidate will understand premium consumer behaviour and have a proven track record of building aspirational brands through social media, digital campaigns, influencer collaborations, cultural storytelling and integrated consumer marketing.
Key Responsibilities
• Own the overall brand and marketing strategy across India and APAC, with a strong emphasis on social-first brand building and digital consumer engagement.
• Build a distinctive premium brand identity and translate it into compelling narratives, content and campaigns across social media and digital platforms.
• Lead the brand's social media strategy across platforms such as Instagram, YouTube, LinkedIn and emerging consumer platforms, ensuring a consistent yet platform-native brand presence.
• Drive content-led growth through storytelling, creative campaigns, short-form video, brand films, product narratives and culturally relevant conversations.
• Build and scale creator, influencer and brand ambassador partnerships to increase brand awareness, credibility and consumer affinity.
• Establish a strong brand voice and cultural point of view, identifying relevant trends, communities and cultural moments that align with the brand's positioning.
• Develo
📌 CMO – Leading Health (India)
🏢 MetaMorph
📍 India