JOB OVERVIEW
We are seeking a Digital Marketing Specialist with a passion for lead generation and conversion optimization. This role focuses on creating and executing strategies that attract new patients for dental clinics, using Google Ads, Meta Ads, and advanced marketing funnels built with Lead Generation Portal.
The ideal candidate will be experienced in running lead generation campaigns, optimizing funnels, and using automation workflows to raise potential patients into booked appointments.

KEY RESPONSIBILITIES
• Plan, execute, and optimize Google Ads and Meta Ads campaigns focused on lead generation for dental clients.
• Develop service-specific ads and landing pages that are optimized to drive conversions and generate current patient inquiries.
• Provide expert recommendations on landing page content and structure to increase lead capture.
• Build and optimize marketing funnels using Lead Generation Tool to guide potential patients through the sales funnel—from awareness to booking an appointment.
• Implement Lead Generation Tool automation workflows,



SMS workflows and Email workflows to nurture leads and follow up with prospects.
• Create and test multiple ad variations to ensure the highest lead generation rates (A/B testing).
• Conduct keyword research for high-value search terms that drive local traffic and new patients.
• Use geo-targeting to ensure ads reach the most relevant local audience.
• Optimize ad spend and campaign performance to ensure maximum ROI for lead generation.
• Manage retargeting campaigns to recapture potential patients who visited the website but did not convert.
• Analyze and report on campaign performance using Google Analytics, Facebook Ads Manager and other tracking tools, with a focus on lead generation metrics.
• Collaborate with the creative team to develop videos, images, and copy that resonate with the target audience and drive engagement.
• Keep up with ad platform updates and implement best practices to improve lead generati

📌 Google and Meta Ads Specialist – Lead Generation (Ahmedabad)
🏢 Nextway Technologies
📍 Ahmedabad