Job Description
We are looking for an expertise with hands-on experience in branding and digital marketing, robust e-commerce fundamentals and the ability to localize global strategies into actionable digital priorities. The ideal candidate will leverage data analytics to formulate execution-driven plans, collaborate closely with sales and external stakeholders, forge partnerships through effective negotiation, demonstrate solid ownership, excellent communication skills, data analyst and a commercial executive mindset.

No relocation assistance is offered for this position

Core Responsibilities：
• Develop and implement marketing plans (including activations) for the assigned portfolio to recruit more kids and shoppers based on key consumer/shopper and media insights
• Collaborate strongly with multiple collaborators including internal Marketing sub-teams, Sales teams, Operations teams and regional Marketing teams
• Work closely with sales teams and distributor partners to implement marketing activities in certain key channels or markets represented by distributors




• Lead relationships with external media agency and IP partners to generate strong and sustainable demand
• Develop a comprehensive view of key business drivers incorporating all aspects of marketing/business and lead/influence to change them as required
• Learn by tracking and analyzing business and campaign performance versus plan via After Action Reviews, benchmarking executions from other business units & other brands
• Contribute to short-term planning to meet consumer sales goals for the month, while also considering long-term strategies to implement the global strategy in our markets

Do you have what it takes?
• 8-10 year experience in business/marketing or equivalent experience
• Experience in branding and digital marketing, preferably in branded goods industry in categories such as: Fashion/ Novelty Retail, Luxury, FMCG, Sports, Snacks/Beverages
• Strong strategic, digital and comprehensive end

📌 Brand Manager (Mumbai)
🏢 the LEGO Group
📍 Mumbai