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Experience: 4+ yrs
Location: Delhi, India

We are looking for a creative and strategically minded Brand & Marketing Manager to shape brand positioning, develop compelling marketing campaigns, and strengthen brand presence for a premium consumer brand. This role combines brand strategy, consumer insights, content development, creative direction, and marketing execution.
The ideal candidate will bring solid marketing fundamentals, a refined design sensibility, and a structured approach to turning ideas into effective campaigns. You should understand consumer behaviour, recognise emerging cultural trends, and know how to translate insights into relevant brand stories and engaging content.

Key Responsibilities
• Develop and execute brand and marketing strategies aligned with business objectives and brand positioning.
• Translate consumer insights, market research, competitor activity, and emerging trends into actionable marketing initiatives.
• Develop creative campaign concepts,



content strategies, and brand storytelling approaches for relevant marketing channels.
• Define and maintain consistency in brand messaging, tone of voice, visual identity, and creative direction.
• Guide the development and evaluation of marketing content, campaign creatives, and brand communication materials.
• Collaborate with design and content teams to produce high-quality, engaging, and brand-aligned creative assets.
• Incorporate customer feedback and insights from support interactions into marketing strategies and communication.
• Plan, coordinate, and execute marketing campaigns from initial concept through delivery and performance review.
• Identify opportunities to improve brand awareness, customer engagement, product consideration, and customer loyalty.
• Monitor consumer behaviour, pop culture, lifestyle trends, and relevant market developments to inform creative decisions.
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📌 Marketing Manager (Delhi)
🏢 Weekday AI
📍 Delhi