Designation- Key Accounts Executive (KAE) JOBSUMMARY Responsibleformanaginghigh throughputretailers(loyaltyprogram accounts).

This role involves maintaining strong and sustained relationships with key customers, understanding their needs and challenges, and ensuring maximum extraction fromthese outlets. KAEwillberesponsibleforacategory-levelunderstandingoftheoutletsandforensuringarobust engagement withthe account as well forimproving field team’s efficiencies- Salesman and Merchandisers.

TheKAEwillhavetomanagetheassetsdeployedatastorelevel. KEY RESPONSIBILITIES Planning&Strategy; 1.

Dataanalysisof Internal

Sales, Customeroff-takeand activationto understand thegap & opportunities and build plans basis the same. 2.

Outlet level assortmentplanning to ensure‘Right

Product in

Right Outlet’forbetter shareof shelf & off takes. 3.

Plannewlaunchesin

Keyoutlets, leveragerelationships &variousvisibility; toolsto drivesale for newlaunch product. 4. SSGgrowthplanning andmicro-levelstrategies todeliver growthsat outlet levelwithfocuson increasing ULPO. 5.

Makingplans forestablishing retail dominance in focus categoriesof the region/company.

Market

Intelligence 1.

Keeptrackofcompetitor-initiatives,promo offers, price fluctuations, newlaunches and trade schemes/offerings being offered in the market, especially to key account outlets. 2.

Makingplans to countercompetitorinitiatives and gains. 3.





Keepapipeline of potentialaccounts ready for expansion work. INTERACTIONS INTERNALLY: With

Finance/SDMTeamforclaimandpayoutsettlements

RegionalSDMTeamforplanningandexecutionof

Promotions,Visibilityinthemarket. RSM/SOMforguidanceandapprovals Withthe

RegionalMISforsystems/formats/SRS National

Trade

Marketing Teamfor

Brand/ Product Guidelines,Best

Practices EXTERNALLY: Maintainhealthyrelationshipwiththe

Trade

Partners,KATsAccounts,AWSM&Merchandising; Team QUALIFICATION Graduate withaminimumof3yearsofexperienceintheFMCGindustry EXPERIENCE Proventrack recordwith goodleadership skills Thecandidate preferably shouldhave an experienceof handling keyaccounts.

Analyticalability: forecast market trends andanalyseall marketrelated data.

Dynamic

Salesprofessionalwithimpeccableexecutioncapabilities;deepunderstandingof traditional and creative sales strategies Ability to understand and apply market intelligenceto Region’s Sales strategy.

Ability to liaise at all levels/ have administrative ability. BEHAVIOURALSKILLS Flexible and creative; an individual with high energy and enthusiasm Dealingwith

Ambiguity: Handlesriskanduncertaintycomfortablyandhasgoodjudgementon hownewideas will play out in the market.

Strongnegotiationandinfluencing Skills: Developsmutually beneficialrelationships withkey internal stakeholders and customers

📌 KAE |FMCG |Vizag (India)
🏢 Yugn HR
📍 India