Role Overview:
We are looking for a Content Writer who can create well-researched, engaging and
search-optimized content for a US-focused B2B audience. The role will work closely with the
marketing, SEO and engineering teams to build organic visibility, industry authority and qualified
inbound enquiries.
Key Responsibilities:
• Write SEO-optimized blogs, articles, service pages, landing pages and website content.
• Develop detailed project case studies by coordinating with internal engineering and project
teams.
• Create content around MEP engineering, architecture, construction, franchise development
and related topics.
• Research industry trends, competitor content, keywords and audience questions before
writing.
• Optimize content for SEO, answer-focused search and AI or generative search visibility.
• Use transparent headings, FAQs, direct answers, comparisons and tables where relevant.
• Refresh existing website content based on performance and content gaps.
• Create thought-leadership and expert-led content with inputs from internal subject-matter
experts.
• Support LinkedIn, social media content and marketing campaigns when required.
• Maintain content calendars and ensure timely delivery.
Skills Required:
• Strong written English, grammar and storytelling skills.
• Strong research ability and comfort with technical B2B topics.
• Good understanding of SEO content writing and search intent.
• Familiarity with AEO, GEO or AI search optimization is preferred.
• Ability to simplify technical concepts without losing accuracy.
• Experience writing for US audiences is preferred.
• Familiarity with SEMrush, Ahrefs, Google Search Console or similar tools is a plus.
• Comfort using AI tools for research and productivity while maintaining originality and
quality.
What we are looking for:
Someone who understands audience, search intent, problem, insight, solution and conversion, not someone who writes only around keywords.
Please share your Resume and Work Sample / Portfol
📌 Content Writer (India)
🏢 NYEI
📍 India