Senior Manager - Marketing, Sony AATH
Location: Kolkata

Reports to: Head – Marketing, Sony AATH and Channel YAY

Purpose
The position is responsible for leading marketing strategy, brand-building, and consumer-centric initiatives for Sony AATH, aiming to drive market share growth, GRP and ad-revenue targets, and strengthen audience engagement. We are looking for a strategic leader who can balance creative, consumer-centric initiatives with revenue targets and cross-channel priorities, while fostering robust collaboration across Programming, OAP, Sales, Distribution, and external partners. The ideal candidate will hold high accountability for strategic campaigns, high-profile launches, and measurable business outcomes.

Key Responsibilities

1. Brand Saliency & Consumer Engagement
• Strengthen Sony AATH's brand awareness and brand health.
• Plan and execute consumer and trade marketing campaigns across social media, email, and other channels.
• Support sales and distribution teams to improve brand perception and market presence.

2. Revenue & Sales Enablement




• Support advertising sales revenue generation.
• Collaborate with the sales team to create integrated marketing solutions for advertisers.
• Monitor revenue performance and recommend corrective actions to achieve targets.

3. Show Launches & Media Visibility
• Plan and execute marketing campaigns for new show launches.
• Drive visibility through social media, barter partnerships, PR, and strategic alliances.
• Track campaign performance and optimize for reach, engagement, and awareness.

4. Channel GRP Performance
• Align marketing activities with channel viewership objectives.
• Monitor campaign effectiveness to help achieve targeted GRPs (Gross Rating Points).

5. Operational & Financial Optimization
• Encourage innovation by ensuring each team member leads at least one initiative every quarter.
• Optimize marketing budgets and identify cost-saving opportunities while maintaining campaign effectiveness.

Key

📌 Senior Brand Manager (Kolkata)
🏢 Sony Pictures Networks India
📍 Kolkata