Digital Marketing Executive
Primark Global | Noida, Uttar Pradesh | Full time | On-site

About Primark Global
Primark Global is a healthcare supplies and medical equipment distribution company founded in 2016 and headquartered in Noida, Delhi NCR. With a portfolio of 800+ products across medical devices, dialysis supplies, patient consumables, infection control, ambulance equipment and hospital furniture, we serve healthcare institutions across India and international markets.
We are an ISO 9001:2015 certified company and an authorised distribution partner for established healthcare brands, including Philips, Yuwell, Devay, Hero, ZP Mediheal among others.

About the Role
We are looking for a hands-on Digital Marketing Specialist to strengthen our digital presence and generate qualified B2B leads from hospitals, dialysis centres, healthcare institutions and medical equipment distributors.
The candidate will manage digital campaigns, website and SEO activities, social media, paid advertising and WhatsApp marketing,



working closely with the sales team to translate digital engagement into business opportunities.

Key Responsibilities
• Plan and execute digital marketing campaigns focused on brand visibility and qualified lead generation.
• Manage Google Ads, LinkedIn campaigns, social media platforms and relevant Meta advertising campaigns.
• Maintain and optimise the company website, product pages, blogs and landing pages for SEO and lead conversion.
• Develop engaging content, campaign creatives and product-focused marketing materials.
• Execute WhatsApp Business API-based campaigns, email marketing and lead automation initiatives.
• Capture, track and coordinate digital leads with the sales team through CRM or other lead management tools.
• Monitor campaign performance using Google Analytics 4, Google Search Console and advertising dashboards.
• Analyse leads, conversion rates and campaign costs to improve marketing effectiveness.

Required Skills & Qualifications
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📌 Digital Marketing Executive (Noida)
🏢 Primark Global
📍 Noida