Location: Hyderabad (in-office)
Function: R&D; & New Product Development
Reports to: Founders

Earthful is a clean-label, plant-based nutrition brand for women's health, backed by Fireside Ventures and V3 Ventures, and recently featured on Shark Tank India. Every product we sell starts as a brief written here. This role owns that journey from idea to a product on the shelf: the formulation, the trials, the evidence behind the claims, and the partners who make it.

Role Overview
You'll own current product development and improvement of existing products across supplements, functional foods, and wellness, working through contract manufacturers, third-party formulators, and ingredient vendors. You'll work directly with the founders on what to build, with Regulatory & Compliance on claims and labels, with Procurement on ingredients and packaging, and with Brand, Design, and Growth on launch. The job rewards people who can combine scientific judgment with speed, cost discipline, and follow-through.

What You'll Own
Concept to Formulation Brief
• Turn product concepts and consumer insight into clear,



testable briefs for formulators and manufacturing partners
• Research ingredients, formats, and dosages for new wellness and supplement products
• Benchmark competitor products across India and global markets on formulation, claims, pricing, and positioning
• Develop across formats: powders, gummies, capsules, tablets, sachets, and others as the range grows
Formulation & Product Trials
• Own formulation development, from first sample to approved pilot batch
• Track every iteration — sensory trials, stability results, scale-up outcomes — and decide what moves forward and what is rejected
• Evaluate products on taste, mixability, texture, aroma, appearance, and usability
• Maintain structured documentation of trials, observations, and formulation changes
Ingredient & Claims Research
• Evaluate functional ingredients for dosage, evidence, usage restrictions, and clean-label suitabili

📌 New Product Development Manager (Hyderabad)
🏢 Earthful.me
📍 Hyderabad