Job Type: Full-time | In-house
Job Title: Performance Marketing Executive
Department: Digital Marketing
Experience: 2–4 years preferred
Industry: Fashion, Apparel & D2C E-commerce

Company Description Koakh is a premium Indian womenswear brand that celebrates craftsmanship, femininity, and modern elegance. Our collections reflect a balance of quality, comfort, distinctive design, and timeless appeal, created for confident, independent women who embrace their individuality and express themselves through fashion. At Koakh, we are building a fashion brand that brings together creativity, craftsmanship, and a modern approach to retail. We believe in continuous innovation, collaboration, and delivering meaningful experiences to our customers as we grow and evolve in the fashion industry.

Role Description
This is a full time, on-site Performance Marketing Executive role based in New Delhi, focused primarily on Meta Ads for KOAKH’s fashion D2C business.
Key responsibilities include:
• Planning, executing, and optimizing Facebook and Instagram ad campaigns.
• Driving website traffic,



customer acquisition, online sales, and profitable growth.
• Managing campaign budgets, audience targeting, retargeting, and scaling strategies.
• Monitoring ROAS, CPA, CTR, CPC, CPM, and conversion rates.
• Conducting creative testing, audience testing, and campaign experiments.
• Collaborating with the creative team to develop high-performing fashion ads and campaign concepts.
• Analyzing campaign performance and preparing regular reports with actionable insights.
• Managing Google Ads campaigns, including Search, Shopping, and Performance Max.
• Evaluating Shopify store performance and identifying conversion improvement opportunities.
• Coordinating website tracking, landing pages, product pages, and conversion rate optimization.
• Supporting SEO activities, keyword research, and product page optimization.

Qualifications
• Strong hands-on experience with Meta Ads Manager.
• Understanding o

📌 Performance Marketing Executive (New Delhi)
🏢 KOAKH
📍 New Delhi