About the Role
We're looking for a highly creative and hands-on Social Media Manager/Specialist to own the social media strategy and execution.
This is a strategy + execution role.
You will be responsible for building our social presence across LinkedIn, Instagram, Facebook, YouTube, X, and other relevant platforms, while developing distinct content strategies for the company, founders, leadership, and employees.
A major part of this role will be building founder-led and employee-led social media. You should be comfortable turning ideas, conversations, industry developments, customer insights, data, opinions, and everyday company moments into content people actually want to consume and share.
We are not looking for someone who simply creates a content calendar and posts pre-designed creatives.
We are looking for someone who can spot stories, develop ideas, create content, experiment with formats, understand internet culture, build distribution, and continuously improve what works.
If you are highly curious, creatively obsessed, comfortable with ambiguity,
and enjoy turning complex topics into compelling content, this role is for you.
Key Responsibilities
Social Media Strategy
• Own the overall social media strategy.
• Develop platform-specific strategies for LinkedIn, Instagram, YouTube, X, Facebook, and emerging platforms.
Founder Led & Employee Led Socials
• Turn founder insights, opinions, experiences, customer conversations, company milestones, and industry perspectives into high-quality content.
• Identify employees and subject matter experts who can become authentic voices for us.
Content Creation & Execution
• Ideate, write, produce, publish, and distribute content across platforms.
• Create content across formats including: Short-form videos, Reels, YouTube videos, LinkedIn posts, Carousels, Memes, Threads etc.
• Work with internal teams where required.
• Be comfortable creating content yourself rather than relying entirely on external teams.
Brand
📌 Social Media Manager (India)
🏢 SyncUp
📍 India