Job Purpose
The role of Brand Manager - EV will work towards strategizing, ideation, conceptualization, development and execution of new brand initiatives in the EV domain across markets, geographies and regions. The ideal incumbent will have a strong understanding of the EV industry, brand building, 360 media initiatives, collaborations and conceptualization of new & alternate initiatives to enable the brand to position itself in the EV domain.
Brand Manager - EV will be responsible for end to end brand management for our current offerings in the EV domain - creating sustainable engagement with Royal Enfield (RE) consumer, focussing on regional penetration and demand creation, brand plan formulation, brand positioning and increasing aspiration levels with respect to the brand, launch planning, readiness and execution in all geographies, building brand awareness and driving business funnel.
The position will report to the EV Brand Lead and work closely with the EV Function, Global Brand
(Digital, Creative Strategy, PR), Product Strategy team, Business Heads,



EV Business Development and marketing leads across geographies to accomplish the role's purpose.

Position Overview
Location: Chennai
Position Title: Deputy Manager
Reports to: EV Brand Lead
Function: EV Brand

What you’ll do:
• Create and execute an annual brand plan to build brand awareness & aspiration through the brand’s positioning in priority markets.
• Strategize, plan and lead the execution of brand portfolio strategy; develop relevant campaigns to improve brand health, awareness, enquiries and retail sales
• Partner with external execution partners for onground roll out of finalized initiatives - Evaluation &mfinalization; of communication strategy, collaborate with vendors / partners for development of impactful communication for creating impactful communication campaigns
• Ensure cost effectiveness by leading negotiations, managing logistics, overseeing production, ensuring legal approvals and ensuring due

📌 Brand Manager (Chennai)
🏢 Royal Enfield
📍 Chennai