Company Description KLIEM LIFE is a growing organization focused on delivering quality products and services to customers in a dynamic and competitive market. The company values innovation, strong client relationships, and data-driven decision-making to support sustainable growth. Team members are encouraged to contribute ideas, collaborate across functions, and take ownership of their work. Based in Mumbai, KLIEM LIFE offers opportunities for professional development and advancement within a fast-paced, results-oriented environment.

• Role Description The Marketing Specialist is a full-time, in office role based in Mumbai. This role involves planning and executing marketing campaigns, conducting market research to understand customer needs and trends, and supporting sales initiatives through targeted marketing activities. Key Responsibilities:
• Brand Strategy & Positioning: Define and execute the annual marketing roadmap for NUTRACEUTICAL BRAND establishing a differentiated, credible voice across inner and outer beauty verticals.
• Campaign Ideation & Execution:



Conceptualize 360° product launch and brand awareness campaigns across digital channels, social media, performance funnels, PR, and on-ground activations.
• Demand Generation & Funnel Synergy: Partner with digital marketing, D2C, and marketplace teams (Zepto, Amazon, Blinkit, etc.) to convert high-reach campaigns into sustained sales velocity.
• Content & Visual Direction: Guide creative workflows for video storytelling, product packaging, social-first hooks, and ad creatives alongside internal creative talent and external agencies.
• Influencer & PR Alliances: Oversee authentic creator seeding programs, dermatologist/expert endorsements, and celebrity collaborations tailored to the beauty-nutrition space.
• Consumer Insights & Market Intelligence: Track shifts in consumer behavior, ingredient trends, nutraceutical developments, and competitive benchmarks to refine messaging and positioning.
• Brand Metrics

📌 Marketing Specialist (Mumbai)
🏢 KLIEM LIFE
📍 Mumbai