Job Title: Marketing Manager
Brand: Perona
Location: Udyog Vihar, Phase 1, Gurugram, Haryana
Employment Type: Full-Time

About the Role
Perona is looking for a creative and data-driven Marketing Manager to lead brand growth initiatives across digital and offline channels. The role will be responsible for customer acquisition, brand visibility, campaign management, influencer partnerships, and driving revenue through marketing efforts.

Key Responsibilities
• Develop and execute annual and quarterly marketing plans.
• ⁠Lead digital marketing campaigns across Meta, Google, and other platforms.
• ⁠Manage influencer collaborations, PR activities, and brand partnerships.
• Drive customer acquisition and retention initiatives.
• Plan and execute store marketing and launch campaigns.
• ⁠Oversee content strategy across social media, website, and email marketing.
• Analyze campaign performance and optimize ROI.
• Work closely with creative, merchandising, and retail teams.




• Manage marketing budgets and agency relationships.
• ⁠Track brand awareness, engagement, and revenue contribution metrics.

Requirements
• Bachelor’s degree in marketing, Business, Communications, or related field.
• 5–8 years of experience in fashion, lifestyle, beauty, or consumer brands.
• Robust understanding of performance marketing and brand building.
• Experience managing agencies and influencer networks.
• Proven track record of driving growth and customer acquisition.

Key Skills
• ⁠Digital Marketing
• Brand Management
• ⁠Performance Marketing
• Influencer Marketing
• Campaign Management
• Analytics & Reporting
• Budget Management

KPIs
• ⁠Revenue attributed to marketing
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Website traffic growth
• Social media engagement
• Customer retention rate

📌 Marketing Manager (Gurugram)
🏢 Perona
📍 Gurugram