Job Description: Manager / Assistant Manager – Social Media Marketing
Company: Ferns N Petals (FNP)
Department: Marketing
Location: Gurugram, Haryana
Experience: 3–6 Years
Employment Type: Full-time
About FNP
Ferns N Petals (FNP) is a leading gifting and celebration brand, offering flowers, cakes, personalised gifts, and curated products for every occasion. With a solid digital presence and a diverse consumer base, FNP focuses on creating memorable gifting experiences through innovative products, engaging content, and impactful brand campaigns.
Role Overview
We are looking for a creative, strategic, and execution-oriented Social Media Marketing professional to strengthen FNP's social media presence and drive audience engagement through compelling content and innovative campaigns.
The candidate will be responsible for planning and executing social media campaigns, developing content strategies, identifying emerging trends, and creating engaging brand narratives across platforms such as Instagram, Facebook, YouTube, and other relevant digital channels.




The ideal candidate should combine creativity with a data-driven approach and understand how to translate social media engagement into brand awareness, audience growth, and business impact.
Key Responsibilities
1. Social Media Strategy & Campaign Management
• Develop and execute social media strategies aligned with FNP's brand objectives, marketing priorities, and business goals.
• Plan and manage social media campaigns for key occasions, including Valentine's Day, Mother's Day, Raksha Bandhan, Diwali, Christmas, birthdays, anniversaries, and other gifting-led events.
• Drive campaigns around flowers, cakes, personalised gifts, celebrations, and seasonal product launches.
• Develop monthly content calendars covering campaigns, brand storytelling, product promotions, trends, and engagement initiatives.
• Manage end-to-end campaign execution, from ideation and briefing to publishing, performance tracking, and optimisatio

📌 Social Media Marketing Specialist (Gurugram)
🏢 FNP
📍 Gurugram