Job Purpose

Establish contacts with Brands, Retail and buying houses and set excellent standards of serviceability for the entire textile value Chain in markets of South India. Execute the strategic initiatives as directed by senior team for business development. Generate Volumes for Birla Cellulose through Brands and Retail

Job Context & Major Challenges

Job Context

Started with a modest production capacity of 5 KTPA, Aditya Birla Group through its Pulp & Fibre business is the largest producer of VSF Globally with annual capacity of 730,000 tons with production facilities scattered over geographical location of India (3 units), Thailand, Indonesia and China.

The group has also concurrently expanded its capacities of production of dissolving grade pulp to support the raw material requirement of its VSF operations.

Group plans to aggressively expand capacities of Viscose fibre to cross 1 Mn tons

Job Context

• Developing recent contacts and further strengthening the contacts that already exist.



Executing sales for generating incremental volumes over a large existent base by working with pre-selected group of Partners.
• Interacting and understanding the different stages up the value chain other than our existing line of business, as it supports international Brands, exports & buying houses and Wholesale trade in Northern India , the drivers and trend setters for the textile business.
• To increase market share, applications which adds value in apparel, Home Textiles and technical textiles need to be introduced to international Brands, exports & buying houses, wherein BC products are the key ingredient, in the North Indian region. This shall facilitate to increase the overall share of viscose in the fibre basket of the region.
• BC is at the threshold of launching speciality and exotic fibres which need adoption by the international Brands, exports & buying houses, top fabricators, RMGs in India, since a large part of world production is concentrated in South of I

📌 Team member (India)
🏢 Grasim Industries Limited Aditya Birla Group
📍 India