About the RoleWe are looking for a creative, proactive, and results-driven Influencer Marketing Executive to join our growing D2C team.
You will be responsible for identifying influencers, building relationships, negotiating collaborations, and executing influencer marketing campaigns that drive brand awareness, content creation, and sales.
The ideal candidate understands Instagram, YouTube, emerging social media trends, and how to create engaging influencer-led content that converts into measurable business results.
Key Responsibilities1. Influencer Discovery & Outreach• Identify and shortlist relevant nano, micro, and macro influencers across Instagram, YouTube, and other platforms.
• Conduct daily influencer outreach through DMs, emails, and WhatsApp.
• Build and maintain a strong database of influencers across different categories.
• Develop long-term relationships with creators and influencer agencies.
• Identify emerging creators with robust engagement and high content quality.

2. Campaign Management• Plan and execute paid, barter, and affiliate influencer collaborations.




• Manage end-to-end campaigns, including outreach, negotiations, briefing, content approvals, and publishing.
• Coordinate product sampling, gifting, and influencer deliverables.
• Ensure campaigns are completed within agreed timelines and budgets.
• Track campaign performance, engagement, reach, and conversions.

3. UGC & Performance Marketing Content• Source high-quality user-generated content (UGC) for Meta Ads, Instagram Reels, and other marketing channels.
• Work closely with the performance marketing and creative teams to develop high-converting video advertisements.
• Create influencer briefs, scripts, hooks, and content concepts.
• Identify winning content formats and replicate successful creatives.
• Secure appropriate content usage rights for paid advertising.

4. Negotiations & Budget Management• Negotiate competitive influencer rates to maximize campaign ROI.
• Manage influencer

📌 Influencer Marketing Executive (India)
🏢 Altrone
📍 India