Job Description: Branding & Marketing Officer

Company: AIMRPx

Industry: Business Advisory, Finance & Innovation Support

Role Type: Equity-Only Founding Team Position

Work Mode: Remote / Hybrid

Commitment: 20–25 hours per week

About AIMRPx

AIMRPx is a business advisory, finance, research, and innovation support venture focused on helping startups, entrepreneurs, and MSMEs through business consulting, financial planning, funding and grant assistance, market research, innovation support, and professional training.

We are looking for a Branding & Marketing Officer to build AIMRPx's brand identity, strengthen its market presence, generate qualified business leads, and develop a consistent marketing system that drives client acquisition and long-term growth.

Key Roles & Responsibilities

• Brand Strategy & Positioning: Develop AIMRPx's brand identity, messaging, value proposition, and market positioning across business consulting, financial advisory, funding support, research, and innovation services.
• Digital Branding & Content Marketing:



Plan and coordinate professional content, educational posts, videos, founder branding, case studies, client success stories, and service explainers across LinkedIn, Instagram, YouTube, Facebook, and other relevant channels.
• Marketing Strategy & Campaign Execution: Develop and execute integrated marketing campaigns to reach startup founders, entrepreneurs, MSMEs, business owners, professionals, and potential institutional clients.
• Lead Generation & Marketing Funnels: Build lead-generation systems through digital campaigns, landing pages, email marketing, WhatsApp outreach, professional communities, webinars, and relevant business networks.
• Founder & Professional Branding: Support the branding of AIMRPx's founders and key professionals through thought leadership, personal branding, expert content, interviews, and skilled networking.
• Partnerships & Ground-Level Marketing: Identify and develop relationships with incub

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