KITE are delighted to be recruiting for the following Marketing Scientist role, on behalf of our independent analytics consultancy client, based in their London (Chancery Lane, Holborn) UK office. Please get in touch for further details…
About Our Company
We are a rapid-growing B2B data analytics startup helping marketing and finance teams measure incrementality & make smarter marketing decisions. From marketing mix modelling to forecasting and data infrastructure, we help companies know what drives true growth. We work with leading global brands and are scaling rapidly – this is a great time to join a small, high-impact team.
Role Overview
We are seeking a Marketing Analyst to join our team. This role will focus on experimentation, econometric modelling and the creation of actionable marketing insights. You will play a pivotal role in analysing customer acquisition and retention performance, designing measurement frameworks and building predictive models that influence commercial and strategic decisions.
Key Responsibilities
Experimentation & Causal Inference
• Design, execute,
and analyse experiments including geo-testing, A/B and multivariate testing
• Use causal inference methods (e.g. synthetic control, difference-in-differences) to measure the incremental impact of marketing initiatives
Marketing Mix Modelling (MMM) & Econometrics
• Develop and maintain econometric models to evaluate marketing effectiveness and optimise investment allocation
• Contribute to long-term planning through investment forecasting and budget optimisation
Acquisition & Retention Analytics
• Analyse performance across acquisition channels and customer cohorts, identifying key drivers of customer behaviour and retention
• Track and optimise KPIs such as CAC, LTV, churn, and conversion across the lifecycle
Predictive Modelling & Segmentation
• Build and deploy models for churn prediction, CLTV forecasting, and customer segmentation
• Use model outputs to inform lookalike targe
📌 Marketing Scientist (Rajkot)
🏢 Kite
📍 Rajkot