We are seeking a Social Media Executive to join our team. You will shape and grow Drishti IAS's social media presence across multiple platforms, driving brand growth and engagement.

Key Responsibilities

• Build and manage the digital presence of all offline centres on Instagram, Facebook, YouTube Shorts, WhatsApp and other platforms.
• Plan and execute centre‑wise content calendars aligned with UPSC and State PCS exam cycles.
• Create engaging Hindi and English reels, stories, carousels and short videos showcasing sessions, faculty, tips and aspirant testimonials.
• Coordinate with centre heads and local teams to collect content, plan shoots and promote events.
• Plan, run and optimise city‑wise geo‑targeted paid campaigns on Meta Ads and Google Ads to generate quality leads.
• Own Google Business Profiles, manage online reputation and respond to reviews, comments and enquiries.
• Track, report and analyse metrics such as follower growth, reach,



leads and enrolments, providing insights and recommendations.

Required Qualifications

• Graduate in Marketing, Mass Communication, Journalism or a related field.
• 1–3 years of hands‑on social media and digital marketing experience.
• Proficiency in mobile video editing (CapCut, InShot, VN) and design tools (Canva, Photoshop).
• Experience with Meta Ads Manager, Google Ads and managing Google Business Profiles.
• Excellent written and spoken Hindi and English with robust coordination skills.

Nice to have

• Experience promoting UPSC, State PCS or other competitive exams.
• Basic knowledge of local SEO and familiarity with WhatsApp Business and CRM tools.
• Network with education influencers or student creators across regions.

📌 Social Media Executive (Noida)
🏢 Drishti IAS
📍 Noida