Job Description – Associate Digital Marketing Executive
Company: OneData Software Solutions Pvt. Ltd.
Location: Coimbatore, Tamil Nadu
Experience: 1–3 Years
Employment Type: Full time

Job Summary
We are looking for a creative and results-driven Associate Digital Marketing Executive with 1–3 years of experience in digital marketing, social media management, and paid advertising. The ideal candidate should have hands-on experience with Meta Ads, Google Ads, content creation, social media engagement, and trending video formats. The candidate will support digital marketing initiatives targeting both the US and Indian markets to improve brand awareness, audience engagement, and lead generation.

Key Responsibilities
• Plan, execute, and optimize digital advertising campaigns using Meta Ads (Facebook and Instagram) and Google Ads.
• Manage the company's social media platforms, including LinkedIn, Instagram, and Facebook.
• Create engaging content, including social media posts, captions, promotional creatives, reels, and short-form videos.
• Identify trending topics,



viral content formats, audio, and video trends relevant to the company's brand and target audience.
• Develop and implement social media marketing (SMM) strategies to improve reach, engagement, and follower growth.
• Drive audience engagement through comments, interactions, relevant discussions, and creative social media campaigns.
• Create market-specific content and campaigns tailored to audiences in the US and India.
• Monitor ad performance, engagement metrics, reach, impressions, conversions, and campaign ROI.
• Conduct audience research, competitor analysis, and trend analysis to identify new marketing opportunities.
• Collaborate with the design and content teams to develop consistent and engaging marketing materials.
• Support lead generation initiatives through paid advertising and organic social media activities.
• Prepare periodic performance reports and recommend improvements based on campaign ins

📌 Associate Digital Marketing Executive (Coimbatore)
🏢 OneData Software Solutions
📍 Coimbatore