We're Hiring | Search Engine Marketing Specialist (SEO + Google Ads)

The Fox Advertisement is looking for a skilled and independently driven Search Engine Marketing Specialist who can manage both organic and paid search marketing.
We're looking for someone who can take complete ownership of client accounts—from strategy and execution to optimisation, reporting and client communication.
? Location: Kolkata preferred | Work From Home
? Salary: ₹25,000/month
? Employment: Full time
? Experience: 2–4 years preferred

Key Responsibilities• Independently manage assigned client accounts, including planning, execution, optimisation and reporting.
• Plan, execute and optimise Google Ads campaigns focused on qualified leads and conversions.
• Manage technical SEO, on-page SEO, Local SEO, keyword research and competitor analysis.
• Implement AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) strategies.
• Manage Google Analytics 4, Google Tag Manager, Google Search Console and Google Business Profile.
• Monitor campaign performance, conversion rates,



CPL and other business-relevant metrics.
• Coordinate with content writers and creative resources whenever required.
• Communicate directly with clients, manage deadlines and prepare performance reports.
• Proactively identify opportunities to improve results.

Skills & Evaluation WeightageCandidates will be evaluated on the following competencies:
1. Google Ads & Conversion Tracking — 35%
• Google Search Ads campaign setup, management and optimisation
• Keyword planning, bidding, negative keywords and budget management
• Lead generation and Cost Per Lead (CPL) optimisation
• GA4, GTM and conversion tracking implementation
• Campaign analysis and performance improvement

2. SEO, Local SEO, AEO & GEO — 30%
• Technical SEO and on-page optimisation
• Keyword research, search intent and competitor analysis
• Google Business Profile and local search optimisation
• AEO and GEO strategies for AI-powered search vis

📌 Search Engine Marketing Specialist (Kolkata)
🏢 The Fox Advertisement
📍 Kolkata