About the job
Area Sales Manager Lighting
Area Leadership | General Trade
Function: Sales - General Trade
Division: Lighting
Experience: 7 to 8 Years
Education: Graduation (any Discipline)
Reporting: State head/ RSM

About SARML
SARML Lighting Private Limited is a Mainpuri U.P. Headquartered Quick Moving Electricals Goods (FMEG) company operating across two high growth categories: Lighting & Home Appliances. SARML is in an active growth acceleration phase, with a new category launches underway and a national footprint being rapidly built across India. We are building a founder led performance first sales culture with strong channel relationship, disciplined execution and a long term orientation toward market share leadership in electricals.

Roles Purpose:
The Area Sales Manager owns the sales performance and channel health of SARML'S Lighting Business across an assigned area (typically 3 to 6 Districts). The ASM leads a teams of Sales Executives, manages key accounts and distributors,



drives scheme adoption and ensure the business grows sustainably through strong channel engagement and credit Discipline.

Key Responsibilities:
. Deliver area level primary and secondary revenue targets. Own the monthly sales plan and forecast.
. Lead manage and develop a team of sales executive through structured reviews, ride - alongs and coaching.
. Build a deepen relationships with key distributors, super stockists and influential dealers in the area.
. Execute go - to market strategies including new product launches schemes and price changes at the area level.
. Manage distributor health: moniter inventory level, claim settlements and ROI to ensure partner satisfaction.
. Maintain strong credit Discipline - oversee collections, set credit limits and resolve outstanding disputes.
. Identify new territory white spaces and drive systematic expension of the dealer/distributor network.
. Track and report competition movement pricing intelligence and market trends to the state head.
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📌 Area Sales Manager (Bareilly)
🏢 sarmllighting
📍 Bareilly