Creative Lead
Location: Bangalore, India
Role Type: Full-time

About
Ratch AI is hiring for a client, an AI-powered fashion platform bringing real-time fashion to women across India. Founded in Bengaluru and backed by Arkam Ventures and Antler, the brand uses AI to spot emerging style signals from culture, streets, and social media and turn them into fresh, wearable designs — fast. Less forecasting, less waiting, more right now.
The team blends fashion, design, and machine learning, and we move with the speed and curiosity of an early-stage startup. We care about the little details, get excited about what is next, and build our brand alongside a community that helps shape what we make.

Position Overview
We are looking for a Creative Lead who pairs strong creative thinking with hands-on craft in both copywriting and design. You will own the creative direction of the brand — from campaign concepts and taglines to visual storytelling across social, digital, and product launches — and shape how a current generation discovers fashion.

What You'll Do




• Lead creative direction across brand campaigns, social media, digital marketing, product launches, and other marketing initiatives.
• Develop creative concepts and translate ideas into compelling visuals and copy.
• Write and review campaign copy, headlines, taglines, social content, ad copy, and brand communication.
• Create or guide the development of designs, layouts, creatives, and visual storytelling.
• Build campaign themes, moodboards, and creative directions, taking concepts from brief to execution with consistent quality.
• Partner with marketing, fashion, content, and product teams to deliver consistent brand communication.
• Collaborate with designers, photographers, videographers, copywriters, and external agencies when required.
• Stay ahead of fashion, culture, social media, and design trends and bring fresh ideas to the brand.
• Use AI tools and emerging creative technologies to explore new concepts and improve

📌 Creative Lead (Bengaluru)
🏢 Ratch AI
📍 Bengaluru