Experience: 2–4 Years | Full time

Key Responsibilities

• Plan, execute, and optimize campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
• Manage audience targeting, budgets, ad creatives, bidding strategies, and campaign performance.
• Monitor KPIs such as CPC, CTR, CPL, conversions, and ROAS.
• Coordinate with content, creative, and development teams for campaign requirements and timely execution.
• Communicate campaign updates, performance insights, and challenges to management.
• Prepare regular performance reports and recommend data-driven improvements.
• Ensure accurate conversion tracking and campaign setup.

Required Skills

• Hands-on experience with Meta Ads and Google Ads.
• Must have a background in the travel and tourism industry, with experience running travel-related advertising campaigns.
• Strong analytical, communication, and coordination skills.
• Working knowledge of GA4, Google Tag Manager, and conversion tracking.
• Ability to manage multiple campaigns, optimize performance, and meet deadlines.
• Proactive approach to campaign optimization and problem-solving.

📌 Ads Specialist (New Delhi)
🏢 Anex Tour India
📍 New Delhi