15 Oct
|
Bharat Media & Entertainment Group (BMEG)
|
Bengaluru
15 Oct
Bharat Media & Entertainment Group (BMEG)
Bengaluru
Job Role: Manager / Senior Manager– Branded Content & Media Partnerships
Reporting: Branded Content Head.
Role Purpose
We are looking for an experienced Branded Content qualified with strong relationships across the Indian media and entertainment ecosystem and a practical understanding of how branded content is developed and executed across multiple platforms. The candidate should have working relationships with Broadcast Television networks, OTT platforms, production houses, radio networks, publishers and digital content partners, and should understand how brand integrations work within each of these environments. The role is highly execution-oriented. The candidate should be able to take an opportunity from an initial conversation with a media partner through commercials, ideation, integration planning, production, approvals and final delivery.
Key Responsibilities
● Manage branded content and media partnership projects end-to-end across:
o Broadcast Television
o OTT Platforms
o Digital Publishers
o Radio
o Print
o Films and entertainment content
o On-ground and experiential extensions where relevant
● Understand client briefs and identify relevant media properties, content franchises, shows, films, formats and partnership opportunities.
● Work directly with broadcasters, OTT platforms, production houses, publishers, radio networks and other media partners to develop executable branded content opportunities.
● Understand different branded content formats, including:
o In-show integrations
o Fiction integrations
o Non-fiction integrations
o Vignettes
o Sponsorships
o Branded IPs
o Film integrations
o Radio integrations
o Print-led branded content
o Publisher-led custom content
o Digital extensions
o Long-term content partnerships
● Assess opportunities from both a creative and execution perspective.
● Work closely with partners to convert broad opportunities into clearly defined and executable branded content solutions.
● Lead discussions around commercials, d
📌 Brand Manager (Bengaluru)
🏢 Bharat Media & Entertainment Group (BMEG)
📍 Bengaluru