Business Development Manager – Performance Marketing

Location: Delhi NCR / Mumbai
Experience: 3–7 years
Employment Type: Full-time
Industry: Digital Marketing / Performance Marketing / Advertising
Function: Business Development / Sales

About the Role
We are looking for a Business Development Manager to drive new client acquisition and revenue growth for our performance marketing business.
The ideal candidate will have robust experience in B2B business development within a digital/performance marketing agency, media agency, ad-tech company or related environment, with the ability to engage senior decision-makers and convert business opportunities into long-term client relationships.
You will be responsible for identifying prospective clients, building a strong sales pipeline, understanding their business and marketing objectives, presenting relevant performance marketing solutions, negotiating commercials and closing deals.
Our key client categories include BFSI, Healthcare, OTT/Media & Entertainment, Fintech, Consumer Internet, E-commerce and other digital-first businesses.





Key Responsibilities
1. New Business Development
• Identify and develop new business opportunities across target industries and accounts.
• Build a healthy pipeline through cold outreach, LinkedIn, email, referrals, networking, industry events and existing relationships.
• Research prospective companies, understand their business objectives and identify opportunities where performance marketing can drive measurable growth.
• Develop relationships with decision-makers across Marketing, Digital, Growth, Acquisition, Product and Business teams.

2. Sales & Revenue Ownership
• Own the complete sales cycle from prospecting and lead generation to discovery, proposal, negotiation and closure.
• Conduct discovery meetings to understand client objectives, acquisition challenges, budgets, KPIs and decision-making processes.
• Work with internal performance marketing, strategy, creative and analytics tea

📌 Business Development Manager (India)
🏢 valueleaf services India
📍 India