Role title: Performance Marketing Associate

Function home: Performance Marketing
Seniority band: 3-5 years total experience, with at least 2 years owning live paid-media spend in B2B SaaS
Reporting line: Reports to the Head of Marketing, CallBotics
Location: Pune (Onsite)
Work model: 5 days per week from the office. No remote or hybrid option. Shift timing: 4:00 PM to 1:00 AM IST (aligned to US business hours for live campaign management and same-day collaboration with US-based stakeholders).

Responsibilities
Own day-to-day execution across the paid-media mix: LinkedIn Ads, Google Ads, ABM display, intent-based platforms, YouTube, and retargeting channels. Translate channel-mix strategy from the Head of Marketing into live campaigns, audience builds, creative briefs, and daily optimisation

Build and operate a multi-stage retargeting funnel covering website visitors, product-page visitors, gated-content downloaders, demo-no-shows, and stalled-deal nurture cohorts. Audience segmentation, creative assignment per stage, and exit-criteria logic sit with this seat.





Run named-campaign-level execution: LinkedIn ABM-tier campaigns paired to target account lists, Google Ads BoFu campaigns paired to competitor-comparison and use-case landing pages, ABM display retargeting paired to in-market account signals, intent-data campaigns once review-platform baselines support them.

Own daily cost-per-qualified-pipeline (CPQP) discipline against the monthly benchmark. Weekly campaign reviews. Monthly creative rotation. Quarterly channel-budget reallocation proposals based on trailing 30-day CPQP performance.

Coordinate with the in-house design team on creative production: paid-creative variants per funnel stage, A/B-test designs, video creative for YouTube and LinkedIn video ads. Maintain the asset library with campaign-tagged assets.

Build and maintain the performance-marketing dashboard in Looker Studio: spend, impressions, click-through rate, demo-booking volume, MQA volume,

📌 Performance Marketing Associate (Pune)
🏢 Orvera.ai
📍 Pune