Key Responsibilities
1. Copywriting & Creative Development
• Develop engaging headlines, taglines, product descriptions, campaign copy, and advertising concepts for consumer durable products.
• Create product-led communication highlighting features, advantages, USPs, and differentiators.
• Translate complex product specifications into simple, benefit-driven consumer messaging.
• Develop creative concepts and copy aligned with brand positioning, tone of voice, and campaign objectives.

2. Digital & E-commerce Content
• Write product descriptions, feature-benefit copy, landing page content, banners, and promotional messaging for e-commerce platforms.
• Develop content for product detail pages (PDPs), online marketplaces, websites, and digital catalogues.
• Create SEO-friendly product titles, descriptions, keywords, and supporting content.
• Adapt copy for multiple digital formats, aspect ratios, platforms, and customer touchpoints.

3. Social Media & Campaign Content
• Develop copy for social media campaigns, digital advertisements, promotional campaigns, and product launches.




• Write scripts for short-form videos, product demonstrations, explainer videos, and digital films.
• Create content for seasonal campaigns, festive promotions, new product launches, and retail activations.
• Adapt master campaign messaging into multiple versions for different channels and audiences.

4. Brand Consistency & Quality
• Ensure consistency in brand voice, messaging, grammar, and terminology across all deliverables.
• Work with creative designers, art directors, motion graphic designers, producers, and project managers to deliver integrated creative assets.
• Review and proofread copy for accuracy, clarity, and adherence to brand guidelines.
• Incorporate feedback from clients and internal stakeholders while maintaining creative quality.

5. Research & Collaboration
• Research consumer trends, competitor communication, product categories, and audience behaviour.
• Collaborate with acco

📌 Copywriter (Bengaluru)
🏢 Publicis Production
📍 Bengaluru