Job Title: Senior Social Media Manager

Experience: 7+ Years | Location: Jaipur (HQ) | Reports to: Director of Marketing / Ownership

Role Overview
GemsNY is seeking a Senior Social Media Manager to act as the strategic architect of our digital community. Beyond mere posting, you will define how our 35-year legacy of luxury gemstones and bespoke jewelry translates into a up-to-date, engaged online movement. You will own the social roadmap, manage significant budget allocations, and bridge the gap between creative storytelling and measurable business revenue.

Strategic Responsibilities
1. Brand Architecture & Campaign Strategy
• Strategic Vision: Design and implement multi-channel social media strategies that challenge the status quo in the jewelry industry.
• Brand Consistency: Serve as the custodian of brand voice, ensuring every communication reflects GemsNY’s luxury positioning and heritage.
• Ad Spend & Resource Allocation: Strategically plan and allocate the social media budget across organic and paid channels (Facebook, Instagram, Pinterest, LinkedIn, YouTube)



to ensure maximum market penetration.
• ROAS-Driven Performance: Design and manage social advertisement campaigns with a primary focus on driving sales, revenue, and high Return on Ad Spend (ROAS).
• Full-Funnel Integration: Develop original concepts for organic and paid campaigns across Instagram, Facebook, LinkedIn, Pinterest, and YouTube to drive both awareness and sales.
• Competitive Intelligence: Conduct high-level research and competitor monitoring to identify market gaps and white-space opportunities.

2. Content Engineering & Creative Leadership
• Narrative Development: Adapt complex creative briefs into persuasive communication ideas and clear, concise copy.
• Video & Script Strategy: Lead the creation of video scripts and high-impact concepts designed for maximum engagement and viral potential.
• Creative Direction: Understand and implement different language styles to appeal to diverse global lu

📌 Sr. Social Media Manager (Jaipur)
🏢 GemsNY
📍 Jaipur