REPORTS TO : Regional Business Head-Branch Banking
REPORTING INTO
NA
• ROLE PURPOSE & OBJECTIVE
To own and drive the Asset Cross-Sell business for the assigned region by delivering disbursement targets across retail asset products through the Branch Banking channel. The role is responsible for regional business planning and execution, sales strategy, campaign and contest management, stakeholder engagement, performance governance and execution of strategic initiatives to maximize business growth. The role also drives relationship deepening by ensuring customers acquired through Asset Cross-Sell are effectively cross-sold Liability Products, Third Party Products (TPP), Digital Banking and other relevant Bank offerings.
• SIZE OF THE ROLE
FINANCIAL SIZE
NON-FINANCIAL SIZE
• Responsible for delivering annual Asset Cross-Sell disbursements of 750+ Crore for the assigned region.
• Drive business across 170+ Branches in the assigned region
• Drive business across Home Loans (Affordable Housing, Prime Home Loan & Micro Mortgage), MSME (LAP & Working Capital), Gold Loans, Agri Loans, Vehicle Finance (Two-Wheeler & Used Car Loans) and Credit Cards.
• Govern an annual lead funnel of approximate 1,00,000+ customer leads through Branch Banking and regional business initiatives.
• Oversee business performance and productivity of Asset Desk Managers (ADMs).
• KEY DUTIES & RESPONSIBILITIES OF THE ROLE
Business
• Own the Asset Cross-Sell business for the assigned region and deliver business, disbursement and productivity targets across retail asset products.
• Develop and execute regional business plans and strategies to drive sustainable business growth.
• Drive branch-wise and product-wise performance through structured reviews, business planning and performance governance.
• Design and ex
📌 Asset Product Manager (Pune)
🏢 Ujjivan Small Finance Bank
📍 Pune
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