Job Summary
We are looking for a creative, strategic, and results-driven Social Media Specialist build, to manage and
grow our social media presence across relevant platforms. The ideal candidate will be responsible for
developing and creating/editing engaging content, managing social media channels, building online
communities, and using analytics to improve performance.

Key Responsibilities
 Document the Social Media Style Guide (Brand Voice / Visual Identity / Platform Guidelines /Protocols and Compliance) for social media post based on campaign requirement.
 Use image and video editing tools with the help of AI to create social media post for variousplatforms.
 Develop and execute social media strategies aligned with business and marketing objectives.
 Create, curate, and publish engaging content across platforms such as Instagram, Facebook,LinkedIn, X, and YouTube.
 Develop content calendars and maintain a consistent posting schedule.
 Write compelling captions, posts, and other social media copy.
 Monitor comments, messages, mentions, and community conversations.




 Build and maintain solid relationships with the online audience.
 Track social media trends, platform updates, competitors, and emerging content formats.
 Analyze social media performance using relevant analytics tools and prepare regular reports.
 Identify opportunities to increase reach, engagement, followers, website traffic, andconversions.
 Support paid social media campaigns and coordinate with performance marketing teams whenrequired.
 Conduct hashtag, keyword, audience, and competitor research.
 Ensure all social media content follows brand guidelines and maintains a consistent tone ofvoice.
Requirem

ents
 Bachelor's degree in Marketing, Mass Communications, Journalism, or a related field preferred.
 Minimum 2 years of experience in social media management, digital marketing, or a similar role.
 Strong understanding of major social media platforms and their best practices.

📌 Social Media Marketing Specialist (Mumbai)
🏢 Money Honey Financial Services
📍 Mumbai