Job Profile

KRA’s
• Consulting respective BUs to optimize D2C Revenue Growth & Commercial Performance.
• Website Experience & Conversion Excellence
• Brand Language, Storytelling & Visual Identity
• Content, Catalog & Assortment Governance
• Merchandising Strategy & Execution
• Cross-functional Leadership & Stakeholder Management
• Data, Insights & Decision Making
• Team Leadership, Capability Building & Scale

Job Description: -

Consulting respective BUs to optimize D2C Revenue Growth & Commercial Performance
• Define and execute D2C growth strategy aligned with overall business goals with the help of GA4/Adobe Analytical tools.
• Suggest various BUs on performance through assortment strategy, pricing, promotions, and visibility.
• Partner with marketing and growth teams to maximize ROI of traffic.

Website Experience & Conversion Excellence
• Deliver a seamless, high-performing, and intuitive website experience.
• Own end-to-end customer journey across homepage, PLP, PDP, and checkout.
• Drive CRO roadmap including A/B testing, UX enhancements, and personalization.




• Continuously reduce friction and drop-offs across the funnel.
• Operate personalization, experimentation, and automation tools.

Brand Language, Storytelling & Visual Identity
• Ensure consistent, differentiated brand expression across the website.
• Own brand tone of voice, copy standards, and storytelling frameworks.
• Guide creative team on visual language, layouts, and content hierarchy.
• Ensure all website communication aligns with brand values and positioning.
• Balance commercial messaging with premium brand storytelling.

Content, Catalog & Assortment Governance
• Ensure accurate, compelling, and scalable product content.
• Oversee product catalog structure, taxonomy, and attribute standards.
• Ensure best-in-class PDP content including copy, imagery, video, and USPs.
• Define content depth standards by category and lifecycle stage.
• Drive content automation and scalability for large assor

📌 Lead - Digital Merchandising & Brand Experience (Mumbai)
🏢 Godrej Enterprises Group
📍 Mumbai