Job Summary

We are seeking a results-driven Performance Marketing Manager to manage and optimize paid media campaigns across platforms like Google Ads, LinkedIn Ads, Meta, and other B2B channels.

Job Description

We are seeking a results-driven Performance Marketing Manager to own the strategy, execution, and performance of paid media programs across Google Ads, LinkedIn Ads, Meta, and other B2B channels. The ideal candidate will have a solid track record in performance marketing for B2B sectors such as pharma, life sciences, biotech, healthcare, or technology, and the ability to lead a team while staying close to the campaigns.

Key Responsibilities

• Own the paid media strategy across clients, including channel mix, budget allocation, and quarterly performance goals
• Plan, launch, and scale B2B campaigns for lead generation, ABM, retargeting, and brand awareness across Google Ads, LinkedIn Ads, Meta, and programmatic channels
• Lead keyword strategy, audience architecture, and persona-based targeting aligned to complex B2B buying committees




• Manage and optimize daily performance metrics (CPC, CTR, CPL, ROAS) and provide actionable insights
• Build and run a structured testing roadmap for ad copy, creatives, offers, bidding strategies, and landing pages
• Oversee conversion tracking, offline conversion imports, and attribution setup using Google Tag Manager, GA4, and CRM integrations
• Turn performance data into clear insights and recommendations in monthly and quarterly business reviews with clients
• Act as the primary paid media point of contact for clients, managing expectations, timelines, and growth conversations
• Lead, mentor, and review the work of Performance Marketing Executives, setting quality standards and building team capability

How we work with AI

Target Edge has built proprietary AI systems specifically for the craft of B2B performance
marketing, keyword and audience research, ad copy generation, creative briefing, bid
logic, and reporting

📌 Performance Marketing Manager (Mangaon)
🏢 Target Edge
📍 Mangaon