Work Mode: In office (Pune)
Working Days: Monday to Saturday
Working Hours: 10:00 AM to 7:30 PM

Company Websites:
• Business Process Xperts
• Your Retail Coach
• Parent Company: Mindamend
• YouTube Channel: @BusinessProcessXperts
• Thinking of joining us: https://www.mindamend.net/applyingatmam.html
• Industry : Business Consulting & Management Consulting is preferred

About the company
Mind-A-Mend describes itself on its website as an AI-led business transformation and technology company, working across India, the UAE and Saudi Arabia. Its services include process excellence and BPM, SAP business transformation (Signavio, process mining), retail strategy and transformation through Your Retail Coach, and AI, IoT and Digital Twin solutions. It serves retail, manufacturing, banking, healthcare, government and other sectors.

Role Overview
We are looking for a Performance Marketing Associate to generate qualified leads and enquiries for our consulting and transformation services. These are high-value B2B services with longer sales cycles,



so the focus is on lead quality and pipeline, not just clicks and low-cost leads.

Key Responsibilities
• Plan, run and optimise paid campaigns on Google Ads (search, display), LinkedIn Ads and Meta, aimed at business owners, founders, CXOs and operations and IT leaders
• Run separate campaigns for each brand and service, such as retail consulting and SOPs, SAP and process excellence, and AI and digital transformation
• Target the India, UAE and Saudi Arabia markets with region-specific campaigns and messaging
• Build and test ad copy, creatives, audiences, keywords and landing pages to improve conversion
• Set up and maintain tracking with Google Analytics (GA4), Google Tag Manager and the Meta and LinkedIn pixels
• Work with the sales team to track leads through the CRM, and measure cost per lead, lead quality, and cost per qualified lead and meeting booked
• Run retargeting and email or WhatsApp nurture campaigns to move leads towar

📌 Performance Marketing Associate (Pune)
🏢 Your Retail Coach
📍 Pune