External Job Description

Business objectives
• Identify, index and review market potential for waterproofing products
in Project Sales (Geography and Key Accounts)
• Generate leads through direct project site visits and various
stakeholders like Project Sales Officers, Applicators and Dealers
• Conduct site inspection based on leads and make proposals including
sampling to convert sites
• Focus on product mix and ensure product addition in Basic Order
Quantity (BOQ) of the site
Technical Assistance
• Provide technical assistance pre and post sales at the project sites
related to waterproofing products
• Undertake on-site sampling for waterproofing products to build
customer confidence
Market Development
• Identify and engage with set of medium to large waterproofing
applicators, consultants etc. for the purpose of market expansion and
upgradation
• Build long term relationship with the identified set of stakeholders
through regular product training and in office assistance.
Brief about products and systems with Specifiers and Consultants to
generate business
Training




• Identify and train Project Sales Applicators on practical application of
waterproofing products at regular intervals
• Coordinate with Marketing function to send out collaterals and relevant
training material to the Applicators
Market Intelligence
• Assist Marketing function in conducting product trials and building
inferences on APL product strength vis-à-vis products in the market
• Identify non-APL business stakeholders and take measures to convert to
APL account through product demonstration initiatives
• Integrate with Research and Technology function for new product
development based on feedback of product trends in the market.
Essential
• B.E / B. Tech (Civil) from Tier III/IV Engineering institutes;
• Other graduation qualifications to be considered only in cases where
relevant experience is found suitable
• Minimum of 50% marks throughout education without any backlogs
• Graduation must be thr

📌 EXECUTIVE N (Surat)
🏢 Asian Paints
📍 Surat