Job Description: Sales Analyst GTM

Location: Delhi (HQ)
Experience: 3 to 7 Years
Industry Preference: FMCG, preferably Food Manufacturing

About the Role

We are looking for a Sales Analyst GTM who combines strong sales/GTM understanding with analytical and project management capabilities. The role will be responsible for analyzing large datasets, developing automated dashboards and reports, driving GTM initiatives, and converting data into actionable business insights for sales leadership.

The ideal candidate should have prior experience in Sales and/or GTM, strong proficiency in Excel and PowerPoint, exposure to CRM/DMS/SFA systems, and a proven ability to independently execute projects from concept to implementation.

Key Responsibilities

1. Sales Analytics & Reporting:

- Analyze large sales datasets to identify trends, opportunities, performance gaps, and business drivers across channels, regions, and GTM structures.
- Track and monitor sales KPIs, KRAs, targets, and performance metrics across the GTM organization.
- Create and maintain automated dashboards and management reports for daily, weekly, monthly, and ad-hoc business reviews.
- Develop standardized reporting templates, tools, and automation systems to reduce manual effort and improve reporting speed, accuracy, and efficiency.
- Ensure data accuracy, consistency, and reliability across reporting systems.
- Translate complex datasets into clear, actionable insights and management presentations.

2. GTM & Project Management:

- Drive and coordinate GTM initiatives and cross-functional projects from planning through execution and closure.
- Act as a project manager for selected GTM initiatives, coordinating stakeholders across Sales, Marketing, Finance, Operations, IT, and other functions.
- Demonstrate experience in executing projects end-to-end, including initiatives such as new product launches, process improvements, reporting transformations, or GTM interventions.
- Track project milestones, deliverables, dependencies, and outcomes and ensure timely execution.




- Identify opportunities to improve GTM processes, sales effectiveness, and operational efficiency.

3. GTM Systems & Data Management:

- Manage and monitor relevant GTM technology and reporting systems, including CRM, DMS, SFA, and marketing automation platforms.
- Ensure data hygiene, integrity, and consistency across sales and GTM systems.
- Track operational metrics and identify gaps in system usage, data quality, and process compliance.
- Work with technology and business teams to improve system processes, reporting capabilities, and data availability.
- Leverage available tools and systems to improve visibility and decision-making across the GTM organization.

4. Business Insights & Stakeholder Management:

- Work closely with Sales Leadership and cross-functional teams to support data-driven business decisions.
- Present analytical findings, business performance, and recommendations to senior stakeholders using Excel and PowerPoint.
- Convert data analysis into practical recommendations and actionable business interventions.
- Manage multiple reporting and analytical requirements while meeting tight timelines.
- Proactively identify business problems and use data to develop solutions.

Key Skills & Competencies

Technical Skills

- Advanced Excel / Power Excel Pivot Tables, Power Query, Data Modelling, dashboards, advanced formulas, and reporting automation.
- Strong PowerPoint skills with the ability to present data-driven insights effectively.
- MS Access is mandatory for database management and reporting.
- Working knowledge of SQL, Python, VBA, or other data-handling/automation tools is preferred.




- Experience in automating recurring sales and business reporting processes.
- Hands-on experience with CRM, DMS, SFA, and/or marketing automation tools.

Business & Analytical Skills:

- Strong understanding of Sales and GTM structures, processes, KPIs, KRAs, and reporting frameworks.
- Strong analytical and problem-solving capabilities.
- Ability to work with large and complex datasets and identify meaningful business insights.
- Ability to connect data analysis with commercial and sales outcomes.
- High attention to detail with a solid focus on data accuracy and quality.

Soft Skills:

- Strong cross-functional communication and stakeholder management skills.
- Ability to independently own and execute projects.
- Strong project management and organizational skills.
- Comfortable working with senior stakeholders and presenting business insights.
- Data-driven, proactive, and solution-oriented mindset.
- Ability to manage multiple priorities and deliver within tight timelines.

Preferred Candidate Profile:

- 3–7 years of experience across Sales, GTM, Sales Analytics, Business Analytics, or Data Analytics roles.
- Must have Field Sales experience
- Must have prior experience in Sales and/or GTM, with hands-on exposure to GTM processes and business operations.
- Experience managing or contributing to end-to-end projects, such as new product launches, GTM initiatives, process improvements, or reporting/automation projects.
- Strong experience in Advanced Excel / Power Excel and PowerPoint.
- Proven ability to independently analyze data, build reports/dashboards, present insights, and implement business improvements.
- Experience with CRM, DMS, SFA, or similar GTM technology platforms.
- FMCG experience is preferred, particularly Food Manufacturing.
- Candidates with strong exposure to sales operations, GTM analytics, commercial analytics, or sales transformation will be preferred.
- Visit to field is mandatory.

Contact Person - Khyati Gupta (AGM - HR)

📌 Sales Analyst - GTM (Field Sales Support) (New Delhi)
🏢 Tops
📍 New Delhi