Job Description: Growth Manager Academy Events

Location: Hyderabad (On-site)
Experience: 3–7 years
Employment Type: Full-time
Working Days: 6 days a week (Monday or Tuesday will be the weekly off)

About the Role

We are looking for a results-driven Growth Manager – Academy Events to lead and scale student acquisition through offline events, workshops, campus activations, and college partnerships.

The role involves managing events end-to-end, from planning and college outreach to student registrations, attendance, lead generation, and enrolment conversion. The ideal candidate should have strong ownership, analytical skills, stakeholder management capabilities, and experience driving measurable growth through offline channels.

Key Responsibilities

- Event Planning & Execution: Plan and execute workshops, bootcamps, open houses, career events, and other student-focused activities across Academy centres.
- Student Acquisition & Lead Generation: Develop strategies to drive registrations, maximize attendance, generate qualified leads, and improve student acquisition.
- College Partnerships: Build and maintain relationships with engineering colleges, Training and Placement Officers (TPOs), HODs, faculty members, placement cells, student clubs, and student communities.
- Conversion & Revenue Growth: Work closely with sales and counselling teams to convert event attendees into qualified leads, sales-ready prospects, enrolments, and revenue.
- Campaign Management: Create event calendars, coordinate promotional activities, and drive student mobilisation through college outreach, referrals, WhatsApp, SMS, calls, and student communities.
- Budget & ROI Management: Manage event budgets, track cost per lead and cost per enrolment, measure event ROI,



and optimize spending to achieve acquisition targets.
- CRM & Data Management: Ensure timely lead uploads, accurate source attribution, duplicate management, and proper tracking of registrations, attendance, lead stages, and conversions.
- Performance Monitoring: Track event-level metrics, including registrations, attendance, qualified leads, sales-ready prospects, enrolments, acquisition costs, and revenue.
- Cross-functional Collaboration: Coordinate with centre teams, marketing, sales, academic, and operations teams to ensure seamless event execution and follow-up.
- Continuous Improvement: Analyse event performance, identify funnel drop-offs, experiment with different event formats and engagement strategies, and build repeatable playbooks for scaling successful initiatives.
- Student Experience: Monitor event feedback and NPS, gather testimonials, and continuously improve the overall student experience.

Required Skills & Qualifications

- 3+ years of experience in growth, offline marketing, event marketing, campus partnerships, student acquisition, or sales activation.
- Proven experience owning a project or campaign from lead generation through conversion or revenue.
- Hands-on experience planning and executing offline events, workshops, campus activations, or student engagement initiatives.
- Strong understanding of acquisition funnels, lead qualification, attendance conversion, sales follow-ups, and enrolment metrics.




- Experience managing budgets and measuring campaign performance using metrics such as CPL, CPQL, cost per enrolment, and ROI.
- Proficiency in CRM platforms, Excel/Google Sheets, and performance reporting.
- Excellent communication, negotiation, and stakeholder management skills.
- Strong problem-solving abilities, attention to detail, and an ownership-driven approach.
- Willingness to travel across India and work on weekends or flexible schedules as required for events.

Good to Have

- Experience in EdTech, higher education, B2C businesses, or B2B2C growth.
- Existing relationships with engineering colleges, TPOs, HODs, faculty members, or student communities.
- Experience conducting technical workshops, coding bootcamps, career events, or college open houses.
- Familiarity with WhatsApp/SMS campaigns, student mobilisation, and counselling follow-up journeys.
- Experience building scalable event processes, dashboards, and performance improvement frameworks.
- Fluency in English and Hindi; knowledge of additional Indian languages is an advantage.

What Success Looks Like

- Driving consistent student registrations, attendance, qualified leads, and enrolment conversions through events.
- Building solid and recurring partnerships with engineering colleges around Academy centres.
- Improving acquisition efficiency and maintaining cost-effective event execution.
- Ensuring accurate CRM tracking and timely follow-up by sales and counselling teams.
- Establishing a repeatable event strategy that can be scaled across multiple Academy centres.

If you are passionate about growth, student engagement, and building scalable offline acquisition channels, we would love to hear from you!

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