Role Overview

We are looking for a Category Manager to own the charter for our Programs & New Initiatives business. You will be responsible for building and scaling partner-led health programs from the ground up, driving revenue growth, shaping pricing strategy, and improving margins. The role calls for a sharp commercial mindset, solid negotiation skills, and the ability to take new ideas from concept to scale in a fast-paced, high-growth environment. You will work closely with senior leadership & partnership stakeholders from external program partners and collaborate across internal teams to deliver strong business outcomes.

Key Responsibilities

Charter Ownership and Strategy

- Own the end-to-end P&L; and strategic roadmap for the Programs & New Initiatives category.
- Identify new program opportunities, partnership models, and adjacent revenue streams aligned with MediBuddy's growth priorities.
- Define category goals, business plans, and success metrics, and track performance against them.
- Scale program categories from 0-1, 1-100 by identifying and executing demand scaling levers

Partner Management and Negotiation

- Build and manage strong relationships with program partner senior leadership stakeholders (including CEO, CBO, Partnership Heads, etc.), acting as the primary business point of contact for MediBuddy.
- Lead commercial negotiations, including pricing, contract terms, SLAs, and revenue-sharing arrangements.
- Drive partner business reviews, identify upsell and expansion opportunities, and resolve escalations.

Revenue Growth and Pricing

- Drive topline growth through new partner acquisition, program expansion, and deeper penetration of existing partnerships.
- Develop and refine pricing strategies based on market benchmarks, cost structures, and competitive positioning.




- Design program constructs and bundles that balance user value, partner value, and business profitability.

0-to-1 Build and Scale-up

- Conceptualize, pilot, and launch new initiatives, taking them from idea to validated model to scale.
- Build business cases, run structured experiments, and make clear go/no-go decisions based on data.
- Establish the processes, playbooks, and operating rhythms needed to scale successful programs.
- Own execution end to end in 0-1 stage and build a structured process for support teams to scale

Margin Improvement

- Continuously analyze unit economics and identify levers to improve contribution margins.
- Work with supply, operations, and finance teams to optimize fulfilment costs and commercial terms.

Cross-functional Leadership

- Collaborate closely with Product, Technology, Operations, Supply, Marketing, Finance, and Legal to deliver programs seamlessly.
- Align stakeholders on priorities, timelines, and outcomes, and drive accountability for execution.
- Foster a high-performance culture focused on ownership, speed, and results.

Analytics and Insights

- Use data to track program performance, user engagement, and partner health.
- Build dashboards and reporting to surface insights and inform decisions.
- Monitor market trends, competitor activity, and customer needs to identify new opportunities.

Key Result Areas (KRAs)





- Revenue growth for the Programs & New Initiatives category
- Pricing strategy and commercial effectiveness
- Successful 0-to-1 launches and scale-up of new programs
- Margin and unit-economics improvement
- Partner acquisition, retention, and satisfaction
- Effective cross-functional execution and delivery against timelines

Qualifications and Experience

Required

- 2-5 years of experience in category management, business development, partnerships, or strategy, ideally in consumer internet, e-commerce, healthtech, fintech, or insurtech.
- Demonstrated track record of commercial negotiation and closing complex partner deals.
- Proven experience building or scaling new businesses or initiatives in a high-growth environment.
- Strong analytical skills with comfort working in Excel/Google Sheets; exposure to SQL or BI tools is a plus.
- Experience owning revenue and margin targets.

Preferred

- Understanding of the digital healthcare ecosystem, including consultations, diagnostics, pharmacy, health insurance, or corporate wellness.
- Experience working with B2B2C partnership models.

Key Competencies

- Commercial acumen: strong grasp of pricing, unit economics, and P&L; management
- Negotiation and influence: ability to drive win-win outcomes with partners and internal stakeholders
- Data-driven decision making: uses data to set direction, measure impact, and course-correct
- Result orientation: high ownership, bias for action, and relentless focus on outcomes
- Creative problem solving: thinks beyond conventional approaches to unlock new growth
- Stakeholder management: builds alignment and drives execution across diverse teams
- Adaptability: comfortable with ambiguity and rapid change

📌 Partnership Manager, Programs & New Initiatives (Bengaluru)
🏢 Medibuddy
📍 Bengaluru